PB4L / Values Branding

PB4L Values Branding helps to effectively promote a school's values and behavioural expectations around their classrooms and playgrounds.

Clearview Primary School Values Flags
Clearview Primary School Values Flags

PB4L / Values based branding is promotional or instructional material used in schools to help educate students, in a positive way, about expectations around their core values. The hope is an improvement in the behaviour of students in the areas of concern over time.

The brand elements used to support school values programs may include a specific PB4L / Values logo as well as promotional material such as posters, flags, certificates, and signs.


They are designed to:

  • Support staff with visual aids to help them be able to educate students more effectively about expected behaviour.

  • Promote a school's values in a more prominent way around the school.

  • Encourage and celebrate pro-social behaviour in school.

The following are examples of PB4L and other values programme branding that I have created for schools. They look different based on the type of school, the name of the programme, and the brand image of the school among other things.

I'm often asked, as a result of creating values based logos and icons, to refresh the school's logo too. It can quickly look outdated due to the new direction being taken. A school might have a fresh vision and purpose and their school logo no longer reflects who they are.

PB4L Values Branding Examples

Dawson School - Auckland

Dawson School PB4L Icons Auckland NZ
Dawson School PB4L
Dawson School PB4L Together Icon Auckland NZ
Dawson School PB4L Values - Whanau/Together
Dawson-School-PB4L-Respectful-Auckland-NZ
Dawson School PB4L Values - Respectful
Dawson School PB4L Truthful Auckland NZ
Dawson School PB4L Values - Truthful
Dawson School PB4L Love Icon Auckland NZ
Dawson School PB4L Values - Love
Dawson-School-PB4l-Safe
Dawson School PB4L Values - Safe
Dawson-School-PB4L-Signs-Auckland-NZ
Dawson School PB4L Signs (created by a local artist)

Newtown School Values - Wellington

Newtown-School-Values-Resilient
Newtown School Values - Resilient
Newtown-School-Values-Respectful
Newtown School Values - Respectful
Newtown-School-Values-Curious
Newtown School Values - Curious
Newtown-School-Values-Effort
Newtown School Values - Effort

Te Huarahi Linwood Avenue School - Christchurch

Te-Huarahi-Linwood-Avenue-School-Value-Be-Respectful
Te Huarahi Linwood Avenue School - Be Respectful
Te-Huarahi-Linwood-Avenue-School-Value-Be-Brave
Te Huarahi Linwood Avenue School - Be Brave
Te-Huarahi-Linwood-Avenue-School-Value-Be-Your-Best
Te Huarahi Linwood Avenue School - Be Your Best
Te-Huarahi-Linwood-Avenue-School-Value-Be-Strong
Te Huarahi Linwood Avenue School - Be Strong

One Tree Point School's 4Cs - Whangarei

Other school mascot examples can be found here HERE

One-Tree-Point-School-Values-Collaborative
One Tree Point School Learning Powers - Collaborative
One-Tree-Point-School-Square-Values-Creative
One Tree Point School Learning Powers - Creative
One-Tree-Point-School-Square-Curious
One Tree Point School Learning Powers - Curious
One-Tree-Point-School-Values-Citizens
One Tree Point School Learning Powers - Citizens

Palmerston School's 'WARM' Values - Otago

Palmerston-School-PB4L-Belonging-Symbol
Palmerston School 'WARM' -Whanaukataka
Palmerston-School-PB4L-Leadership-Symbol
Palmerston School 'WARM' - Rakatirataka
Palmerston-School-PB4L-Aumakea-Symbol
Palmerston School 'WARM' - Aumakea
Palmerston-School-PB4L-Kindness-Symbol
Palmerston School 'WARM' - Manaakitaka

Harrisville School's 4Rs - Auckland

Harrisville-School-PB4L-Respect-Symbol
Harrisville School 4Rs - Respect
Harrisville-School-PB4L-Responsibility-Symbol
Harrisville School 4Rs - Responsibility
Harrisville-School-PB4L-Resilience-Symbol
Harrisville School 4Rs - Resilience
Harrisville-School-PB4L-Relationships-Symbol
Harrisville School 4Rs - Relationships

Halswell School - Christchurch

Halswell-School-PB4L-Values-Manawanuitanga
Halswell School - Manawanuitanga
Halswell-School-PB4L-Values-Kotahitanga
Halswell School - Kotahitanga
Halswell-School-PB4L-Values-Manaakitanga
Halswell School - Manaakitanga
Halswell-School-PB4L-Values-Kaitiakitanga
Halswell School - Kaitiakitanga
Halswell-School-PB4L-Values-Whanaungatanga
Halswell School - Whanaungatanga

Tuakau Primary School - Auckland

Tuakau-Primary-Manaakitanga-Values-Symbol
Tuakau Primary School - Manaakitanga
Tuakau-Primary-Tiakitanga-Values-Symbol
Tuakau Primary School - Tiakitanga
Tuakau-Primary-Whanaungatanga-Values-Symbol
Tuakau Primary School - Whanaungatanga

Wesley Intermediate - Auckland

Wesley-Intermediate-Belonging-Value
Wesley Intermediate - Belonging
Wesley Intermediate - Leadership
Wesley Intermediate - Leadership
Wesley-Intermediate-Excellence-Value
Wesley Intermediate - Excellence

South Otago High School - Balclutha

You can read more about South Otago High School's PB4L branding HERE

PB4L South Otago High School
PB4L South Otago High School
South-Otago-High-School-PB4L-Excellence
South Otago High School PB4L - Excellence
South-Otago-High-School-PB4L-Respect
South Otago High School PB4L - Respect
South-Otago-High-School-PB4L-Perseverance
South Otago High School PB4L - Perseverance

Winton School - Southland

You can read more about Winton School's PB4L branding HERE

Winton Way Wall Graphic Southland NZ
Winton Way Wall Graphic
The Winton Way Certificates Southland NZ
The Winton Way PB4L Certificates
The Winton Way PB4L Flags Southland NZ
The Winton Way Flags
Winton School Learning Muscles Southland NZ
Winton School Learning Muscles

Burnside High School - Christchurch

You can read more about Burnside High School's PB4L branding HERE

PB4L Burnside High School
PB4L Burnside High School
Burnside High School - Behaviour Response Chart
Burnside High School - Behaviour Response Chart
Burnside High School - BHS Photoframe
Burnside High School - BHS Photoframe
Burnside High School - Event Response Chart
Burnside High School - Event Response Chart

Riverhills School - Auckland

Riverhills School PB4L Logo & Values
Riverhills School PB4L Logo & Values
Riverhills School PB4L Values Signage Auckland NZ
Riverhills School PB4L Values Signage

From My School Client Friends

Sarah-Allen-Riverhills-School

"We worked with ÒÁÈËÖ±²¥ to develop our school mascot, PB4L logo and signage. Craig was a great listener and we felt that he 'got' us and what we wanted, which resulted in high quality work and a streamlined process without the back and forth hassles previously experienced elsewhere. Distance was no problem and we were able to communicate via phone, email and Skype, and Craig also liaised with a local signage company to ensure that the end products met our expectations. We are thrilled with the work Craig has done for us to date, and will be back for more."

Sarah Allen
Principal - Riverhills School, Auckland, New Zealand

Toni-Burnside

"Working with ÒÁÈËÖ±²¥ has been a treat. As a PB4L school our values are integral to showing who we are and what we value. After our first meeting with Craig it was obvious he had listened to us and had picked up the journey we have been on and how we wanted to be portrayed. We were thrilled with the visual representations he shared with us and the different options he provided to us. We would thoroughly recommend ÒÁÈËÖ±²¥ to other schools. Thank you Craig for showing us some 'HEART'"

Toni Burnside
Principal - Banks Avenue School, New Zealand

Craig-Burton-School-Branding-Matters-Portrait-2023

Require some PB4L / Values branding?

There are so many ways of promoting your programme at school and in the community. Give me a call and we can talk through the options and the process involved in developing some values branding for your school.